“Anti-consumerism” dating proposal: Highlight Stories can be created without spending money

Introduction: When love is held hostage to consumerism


According to the “2023 Global Youth Consumption Report”, couples in first-tier cities spend more than 32,000 yuan on dating, of which 72% is spent on catering and entertainment. When candlelit dinners become credit card instalment bills, and playground VIP lanes become rank proof, we urgently need to fight our way back to basics in the materialistic intimate relationship market.

  1. The Consumerism Trap: Data Anatomy of the Sweet Burden
    1.1 How the price anchoring effect distorts intimacy

Neuroeconomics Experiment: The Pleasure of a Girl Who Received a 300 Yuan Lipstick Was Only 17% Higher Than That of a 30 Yuan Handmade Greeting Card

Collapse of the marginal benefit of luxury goods: the 5th time I received a designer bag, dopamine secretion decreased by 89%

1.2 Invisible cost black hole

Time debt: The online celebrity store queued for 3 hours in exchange for the material of the circle of friends, and the emotional input-output ratio was -230%

Social Performance Tax: The psychological energy consumption generated to maintain the persona of the “perfect couple” is equivalent to working an extra 2.4 hours a day

  1. Urban Ruins Exploration Program
    2.1 Cyber romance in an abandoned factory

Beijing Shougang Park practical case:

Task List:

Ensemble percussion on a rusty pipe (mobile phone playing industrial noise samples)

Chalk up the cooling tower to draw a blueprint for the home of the future

Packs: Flashlight (to create a stage light chasing effect), dust mask (to transform cough into ambiguous code)

2.2 Community Maze Hack Game

Shanghai alley customs clearance strategy:

Stage Objectives:

Find 3 tailor shops that have been in business for more than 20 years (collect the owner’s love stories)

Exchange information with Granny Laundry in dialect (unlocks the Hidden Breakfast map)

Winning Item: Polaroid Camera (Instant Photos Printed in Exchange for Locals’ Trust)

  1. Skill Exchange Darkroom: Replace transfer with talent
    3.1 Supply and demand matching algorithm

Skills Value Assessment Form:

1 hour guitar instruction = 2 yoga private lessons

Hand Pour Coffee Skills ≥ Pet Grooming Experience (Requires Cat Grooming Service)

3.2 Case study of loss of control

Programmers in Chengdu traded code teaching for illustration training, and as a result, they developed AI painting tools, causing copyright disputes

Defense mechanism: Sign the “Skill Exchange Risk Notice” (including the intellectual property ownership clause)

3.3 Advanced Monetization Channels

Combo Skill Pack: Photography + Copywriting = Free Promotional Materials for Hutong Shops

The ultimate challenge: Transforming the results of the exchange into a joint work (e.g. co-authoring a picture book/street performance)

Fourth, the naturalistic dating template
4.1 Park Dynamic Renovation Plan

Bench Debate Competition: Decide the dinner choice with a vote of fallen leaves (maple leaves for hot pot, ginkgo for salad)

Decoding tree rings: guess the time point of the other party’s major life events according to the density of the grain

4.2 Experiments in vegetable market economics

Challenge Rules:

Use 20 yuan to purchase 3 kinds of childhood ingredients for the other party (test the ability to observe and negotiate)

Completing four dishes and one soup with an unfamiliar stove in a common kitchen (cooperation index test)

  1. Anti-consumerist fortifications
    5.1 Dismantling the dictionary of merchant words

“Limited model” = secondary packaging of overstocked products

“Exclusive Discount for Couples” = The Sweet Trap of Big Data

5.2 Homemade artifact toolbox

Ambient light: mobile phone flashlight + mineral water bottle = starry sky projector

Odor device: orange peel + cinnamon stick to concoct pheromone bomb

5.3 Emergency Rescue Plan

Reciting when encountering consumer kidnapping: “Our memories don’t need to be stamped by the cash register”

When questioned about shabbyness, he fought back: “Ma Yun said that the thing he regrets the most is the creation of Taobao”

Epilogue: Rebuilding the Tower of Babel on the ruins of materialism
When we argue Plato’s ideas with fennel in the vegetable market, and calculate the trajectory of meteors falling on abandoned railroad tracks, perhaps this is the true appearance of love – two souls use curiosity instead of credit cards, planting an electrified forest in the wasteland of consumerism.


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