——Use “experience design” to create cost-effective heart-warming moments

▍ Value Creation Formula
Experience value = resource investment × emotional coefficient

Illustration of the experience value formula
Note: The affective coefficient is determined by three dimensions: freshness, interactivity, and memory points

The golden ratio of budget allocation
Venue: 40% (to create an immersive environment)

Interactive Items: 30% (Creates Shared Memory)

Surprise: 20% (Boosts Peak Sentiment)

Reserve: 10% (in case of emergencies)

▍City Roaming Lab
Theme exploration route design
Case: Old Town Food Treasure Hunt Tour (Budget: 200 RMB)

Site Experience Design Budget Affective Factor Tips
Starting point 100-year-old teahouse 30 yuan Use an old-fashioned tea bowl to trigger nostalgia
Transit Handmade Sugar Painting Stalls 20 Yuan Customize the other party’s zodiac sugar paintings to create a sense of exclusivity
Climax Ancestral Pastry Shop 50 yuan Participate in the production process and leave a common mark
Finish point rooftop observation deck 0 yuan Overlooking the night view of the city, creating emotional sublimation
Bonus items:

Hand-drawn map (budget 10 yuan, increase the sense of ceremony)

Polaroid (record key moments, budget 90 yuan)

▍ Natural scene immersion program
Sensory arousal system
Vision:

Sunset (Golden Light comes with filter)

Carry an LED night light (to create a dreamy glow)

Hearing:

Prepare 3 custom playlists (including songs mentioned by the other party)

Use directional Bluetooth speakers (avoid disturbing others)

Olfaction:

Carry a citrus scent (to enhance the sense of pleasure)

Prepare hot cocoa (cold weather mood placebo)

Touch:

Carry blankets (to create opportunities for natural contact)

Prepare hand warmers (show thoughtful details)

▍Indoor Scene Innovation Guide
IKEA dating plan (budget: 150 yuan)
Circulation design:

Home Furnishing Room: Role-play of “Ideal Home” (15 minutes)

Restaurant area: shared Swedish meatballs (budget 50 yuan)

Children’s Zone: Playing with plush toys and improvising voice acting (20 mins)

Pick-up area: Push Cart Race (10 minutes)

Scheming Items:

Customized task card (budget 10 yuan)

Polaroid (recording funny moments)

▍ Seasonal limited plan library
Spring: Cherry blossom theme picnic (budget: 300 yuan)
Props: cherry blossom pattern picnic mat (80 yuan)

Food: Sakura jelly + sandwich (120 yuan)

Interaction: Make a bookmark (material 100 yuan)

Summer: Night Market Adventure (Budget: 200 RMB)
Game: Set up a treasure hunt task (budget 50 yuan)

Food: Shared special snacks (150 yuan)

Autumn: Deciduous Leaf Creation Contest (Budget: 100 RMB)
Material: drawing board + glue (50 yuan)

Reward: Hot Drink (50 RMB)

Winter: Indoor camping (budget: 250 yuan)
Layout: small tent + string lights (200 yuan)

Food: Homemade hot pot (50 yuan)

▍Pit avoidance guide
Budget trap warning
Influencer store premium (choose alternative)

Out-of-control transportation costs (plan your route in advance)

Excessive consumption of props (control of disposables)

Experiential Repair Solution
Scenario: Starts when the actual effect is > 30% different from the expected effect
Three-step recovery method:

Admitting shortcomings: “It looks like my plan was a bit wrong”

Contrast: “But I found something more interesting”

Shift the focus: “Would you like to try this serendipitous discovery?” “